Give the next person a clearer brief.
Four working templates for commissioning social content. Start with the example to see the level of detail an editor or creator needs, then adapt the fields to your assignment. No signup required.
Creator production brief
Turn a product idea into an assignment a creator can quote and film. Replace the example with your own details, then download the brief.
Send this before agreeing scope. Ask the creator to flag any shot they cannot demonstrate accurately. Confirm commercial terms separately; a creative brief does not grant usage rights.
See a completed example
- Product and viewer question
- Example: A compact coffee grinder. Can it fit on a small counter and make a single morning serving?
- What the camera needs to show
- Place the grinder beside a mug for scale. Load one serving, show the controls, and show the cleanup. Do not claim results we have not substantiated.
- Creator and setting
- A creator comfortable explaining a routine in their own words, filming in an ordinary kitchen with clear sound.
- Opening and spoken explanation
- Start with the cramped counter, then show where the grinder fits. Explain one benefit while demonstrating it; avoid reading a list of features.
- Finished files and source footage
- Confirm number and duration of finished videos, aspect ratios, captions, clean exports, alternate openings and whether raw footage is included.
- Claims and required disclosures
- Attach approved product facts. Flag sponsorship or AI disclosures required for the intended use. Do not script personal experience the creator has not had.
- Commercial terms to confirm
- Agree intended channels, paid use, duration, territory, likeness permissions, music clearance, revision scope and who approves publication.
- Review and delivery
- Name one approver. Set dates for concept, first cut and final delivery. Consolidate feedback into one response.
Make your own brief
Your entries stay in this tab. Download before leaving; they are not saved or sent to Zagged.
Ad creative editing handoff
Give an editor the material and decision behind a revision. Use this to separate a new hook test from a full creative rebuild.
Attach the actual source files and reference timecodes. If a claim needs new evidence or a missing shot, ask for it before editing around the gap.
See a completed example
- What this edit should help us learn
- Example: Does showing the product in use before the explanation make the opening easier to understand? This is a hypothesis, not a promised lift.
- Source files and selections
- Link the original footage, product shots, approved logo, captions and project files. Identify the exact takes or timecodes worth keeping.
- What stays consistent
- Keep the offer, body explanation and closing request consistent when comparing the opening. List any unavoidable differences.
- What changes in each version
- Version A opens on the product demonstration. Version B opens on the problem. Specify the visual and spoken change for each.
- Placement and export requirements
- List TikTok, Reels, Facebook or Shorts placements. Verify current aspect ratio, duration, safe-area and caption requirements for those placements.
- Claims, music and permissions
- Provide approved claims and cleared music. Identify footage with limited usage rights. Do not create an unsupported before-and-after result.
- Approval and file naming
- One approver; timestamped notes; a named revision round. Use product_opening-version_placement_date in filenames so the test can be traced.
Make your own brief
Your entries stay in this tab. Download before leaving; they are not saved or sent to Zagged.
Clipping selection planner
Decide which moments deserve to become separate videos before an editor starts cutting. Complete one copy for each candidate clip.
Watch beyond the proposed in and out points. A strong sentence may rely on context elsewhere in the recording; keep that context or choose another moment.
See a completed example
- Source recording and candidate timecodes
- Example: Product interview, 12:40–14:05. Speaker explains why customers hesitate before their first purchase.
- One question this clip answers
- What should someone measure before ordering this product? Keep the answer narrow enough to stand alone.
- Context that must survive the cut
- Keep the product category and the condition attached to the recommendation. Remove the introduction only if a new viewer can still follow the answer.
- Opening and ending
- Open on the concrete decision, then preserve the explanation that supports it. End once the answer is complete, rather than forcing a cliffhanger.
- Reframing and supporting visuals
- Check whether the speaker and demonstrated object remain visible in a vertical crop. Add an accurate close-up only where it clarifies the explanation.
- Destinations and exports
- Name the intended Shorts, Reels or TikTok placements. Request readable captions and a clean master; verify each platform’s current requirements.
- Context and accuracy review
- Have someone who has not watched the full recording explain the clip’s point. Rework it if they infer a different claim or cannot identify the subject.
Make your own brief
Your entries stay in this tab. Download before leaving; they are not saved or sent to Zagged.
Social slideshow storyboard
Build a sequence around one customer question. Decide what each frame contributes before collecting decorative product photos.
The sequence below is an example, not a required slide count. Combine or remove frames that repeat the same point, and verify the export requirements for your chosen platform.
See a completed example
- Reader question and destination
- Example: Which size bag fits a laptop and a day’s essentials? An Instagram carousel for people comparing sizes.
- Opening frame
- Show both bags beside the same laptop. State the specific choice: “Which size fits your everyday carry?”
- Evidence frames
- Use the same camera angle for each bag. Show the actual laptop, charger and bottle inside; label only measurements that have been verified.
- The tradeoff
- Explain the extra carrying room versus external size. Avoid calling one option best for everyone.
- Closing decision
- Tell the reader what to measure or compare next. Link to the relevant product information when the placement supports it.
- Design and accessibility
- Use readable text and consistent comparison scale. Supply descriptive alt text where supported. Keep important information in the caption too.
- Assets and approval
- Attach approved photos, measurements and copy. Identify one approver, placement-specific exports and a final check on a phone.
Make your own brief
Your entries stay in this tab. Download before leaving; they are not saved or sent to Zagged.
Need help producing the work? Talk to Zagged about your brief.