What these guides are for
The Playbook turns broad marketing questions into specific decisions: how to commission ready-to-post UGC, brief a clipping editor, build a social slideshow, improve an ad edit, or decide where AI creative belongs in a campaign. Recommendations are starting points to adapt to your product, audience, and available evidence.
Sources
We prioritize official platform documentation and original research. Supporting links appear alongside claims, with a source list at the end of each guide.
Our approach
Each guide focuses on a practical production decision, with clear recommendations and a useful next step. Publication and update dates appear on every guide.
Corrections and questions
If you spot an error or outdated source, contact Zagged with the article URL and the point that needs attention. We welcome specific corrections and relevant primary sources.
About Zagged
Zagged produces fully edited human UGC, ready to post, and helps brands with social slideshows, ad creative editing, AI ad creative, and organic social production and distribution. For clipping and repurposing, visit Clippin, our clipping business. We work across TikTok, Instagram, Facebook and YouTube.